With an estimated 12 to 24 million e-commerce stores it’s safe to say that there’s plenty of competition for newcomers. The good news is that fewer than 1 million of those websites sell over $1,000 per year. Still, If you want to beat your competition you’ll need to identify the most effective strategies to grow your business. In this blog, we’ll give you some advice that can contribute to your quest for a plan that will help you reach your goals.
Focus on quality
A great marketing plan can still sell a sub-par product, which could be an option for those who are looking for short-term success. A good product mostly sells itself, so why not focus on trying to deliver the best products and services as a marketing plan? Also, It’s a lot harder to retain customers if your product or service is less reliable in compared to your competitors. Another mistake that many newcomers make is their focus on quantity instead of quality. Instead of trying to cater to every need, try to find your niche. You’ll discover that it’s a lot easier to provide quality when you single it down to something specific.
Stay on top of the latest trends
If for some reason you just can’t keep up with your adversaries when it comes to quality, why not focus on something that’s trending? It is not uncommon for newcomers to make huge leaps as a business if they discover which products are trendy before their competition does. If you’ve decided that this is the way to go you’ll have to do some research. A great place to do this research is Google trends. Obviously, you won’t be the only one that’s looking there, this is where your creativity comes in. Platforms like Instagram, Pinterest, Reddit and Youtube can help you take that next step if you’re willing to do the work. It won’t be easy, but if it was then everyone would be doing it!
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