As humans we feed off positive experiences, we tend to run from negative energy in our search for joy and happiness. As a seller, it’s your job to help bring that positive energy into the lives of your customers. So how can you offer that to your customers if you’re in eCommerce? Smiling, being friendly and helpful are probably some of the first things that come to your mind when thinking of a great store clerk or waiter. But how can you translate that customer experience into an online experience?
Having an order process that runs smoothly is one of the ways in which you could create a positive experience for your online shoppers. Of course, It all has to start with the interest of a customer. A strong marketing plan can help with that. Advertisements have become increasingly expensive and we’ve written why you might want to consider affiliate marketing as an alternative.
Once your shoppers decide that it’s you that they want to buy from it’s your responsibility to make sure that the process runs smoothly. When you walk into a store you know that you’ll be taking away your product of choice unless it’s sold out, obviously this is different when shopping online. The more we get accustomed to shopping online, the higher we set the bar for e-commerce merchants. If your shoppers expect their purchase on the front porch by the next day, they’ll be highly disappointed to find out that you’ll only be able to deliver on the next week. The obvious solution here is to speed up your delivery time. Logistics and budgetary restrictions are usually the obstacles that you’ll be facing when trying to shorten your shipping time, so what’s the solution here? Managing and preventing disappointments is crucial for any business. If you’ve reached your shortest delivery time and there’s nothing that you can do to speed it up, make sure to mention the shipping details right on the product page. Your customers need as much insight into your shipping process as possible, even if it means that you’ll be disappointing them. Additionally, you’ll want shoppers to see on the product page whether items or services are in stock or not.
Since you’re conducting business online, you might think that it’s hard to add a personal touch but that doesn’t have to be the case. Something as quick and easy as a handwritten thank you note can help to bring a smile to your customers’ faces. The more data you’re able to collect about your customers, the better you’ll be able to personalize your thank you note. Collecting data is incredibly valuable but it can also be a tough assignment. If you already have a busy team of developers then it will probably be an even bigger challenge. If you’re looking to take a load off their shoulders then you might want to look into application life cycle management. If implemented correctly your developers will end up with a lot more time which they could spend on creative solutions for your brand.