Skip to content

The iceberg effect

The iceberg effect

Starting a successful e-commerce can be a challenging endeavor. Luckily, there’s a ton of information available for newcomers, professionals and everyone in between. In this blog we’ll be discussing an interesting thought from Ecommerce Evolved: The Essential Playbook to Build, Grow & Scale a Successful Ecommerce Business. The author, Tanner Larsson explains that: “Two-thirds of an iceberg’s mass is hidden below the surface, unseen to the world. In online business, it’s much the same: Two-thirds of what makes a business successful occurs underneath the surface.” Attempting to recreate a successful formula may seem like a great option until you find out that you’re only seeing a third of what goes on.

You might think that e-commerce is a tech-savvy world that follows the latest trends and developments. Not according to Larsson, who labels it as “an antiquated world that hasn’t kept up with what is actually working in an online business.” He explains that most business owners are still stuck in a storefront mentality, thinking of eCommerce as little more than an online catalog.

Taking your e-commerce store to that next level is hard, which is exactly why many business owners aren’t getting the results that they were aiming for. Larsson discusses several strategies that can help to make sure that your business is more than just an online catalog. It is mostly marketing and sales advice specifically aimed at online business.

Hiring a digital agency can be a great solution for companies that want to take that next step. A strong digital agency will help you with a strategic direction, creative design, and technical development.

DeltaBlue’s aPaaS platform can help digital agencies with their technical development. Customers are no longer forced to choose which cloud vendors they want to deploy with but instead leverage DeltaBlue to focus on the actual capability and location requirements. DeltaBlue sorts out the details in the background, and its service abstraction layer enables the seamless migration of applications across cloud providers. DeltaBlue incorporates service offerings available from multiple cloud providers across 125 data centers globally.

Blueprints are a core part of the DeltaBlue platform, offering
a detailed description of an operational environment that can then be created automatically whenever required. A blueprint defines every application, configuration and specification required by the customer, and single-click instantiation rapidly delivers a new setup that’s precisely what the blueprint demands – eliminating errors, “oops” moments, and hidden vulnerabilities that bite later on. We offer standard blueprints, including one for Intershop and one for Shopware, and one for a four-stage DTAP environment (development, testing, acceptance, production). Likewise, customers can easily create blueprints of their own, specifying required settings or environments for different tasks, such as the software and applications required by any developer for working with their Intershop setup.

Share on facebook
Share on twitter
Share on linkedin

About Author

Share on facebook
Share on twitter
Share on linkedin

Subscribe yourself!

eCommerce Strategy

Discover how you can improve your eCommerce strategy

We will send you an email with the download link.