To say that 2020 has been an unusual year, would be quite an understatement. As we keep diving further into the unknown, many of us are left wondering how the pandemic will influence the holiday shopping season. Harsh restrictions and lockdowns have had an enormous impact on businesses all over the globe. In most cases, COVID-19 has left business owners with fewer customers and less profit. In other cases, companies have seen losses so significant that they have been forced to close their doors.
With grim outlooks of more business closures and worker layoffs coming, we might want to focus on something a little more positive. As the virus forces people to spend more time at home, more shoppers have joined the online growth frenzy that we call e-commerce. New data from IBM has revealed that the pandemic has: “accelerated the shift away from physical stores to digital shopping by roughly five years.” An enormous growth which should give many the chance to benefit from it, especially now that the holidays are coming. For those of us that are already on board of the e-commerce train, this article explains what you can do to prepare for the busiest time of year.
You would be hard-pressed to find a physical store in December without any Christmas decorations. Why should you treat your online store any differently? Try creating an overall Christmas design for your website. A complete overhaul might seem like quite an investment but keep in mind that you might be Christmas-proofing your website for many years to come. At the very least you might consider updating your logo or some of your banners to give your customers the experience that they crave for.
Test your hosting infrastructure
Getting the right look and feel for your website is incredibly important, but what good will it do if you can’t handle the increased traffic? 47 percent of online shoppers expect webpages to load in under 2 seconds. 40 percent will leave your website if it takes more than 3 seconds to load a page. You don’t want to wait until December to find out that your shared hosting plan might not have been the best idea. Make sure that you test whether your site will be able to handle those hard-earned visitors in time.
So you’ve analyzed your data, made the necessary adjustments and now you’re getting ready to play the waiting game. Wrong! What worked for you last week may stop working as of today, especially in the rapidly changing e-commerce landscape. Think of ways in which your business can stay nimble. Don’t try to cut any corners, focus on areas in which you can be more productive instead.
Easier said than done, right? Well not necessarily. Good developers are hard to get by, and their time is valuable. If you want to make sure that they can do their work as well as possible, consider PaaS to give them those extra hours to upgrade your website for the holiday season. We know, preparing for the right amount of traffic is not an easy task. However, a Cloud Management Platform helps you to easily scale up your resources during busier moments. Once business slows down, you can just as easily scale down with our pay as you go service. Those are just a few examples of what DeltaBlue can do for you. Let us know if you’d like to learn more.