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Customer retention

Customer retention

One of the fundamental rules of business is to keep your customers happy. Why? Well, because a happy customer is a repeat customer. There’s a lot that you can do to keep your customers happy, which also means that there’s a lot that you can do wrong. In this blog, we’ll give you some tips and tricks that should help you discover which methods work best for you and your online store.

Communication

Often times the simplest answer is the correct one. If you want to know whether your customers are happy with your services, why not just ask them? Holding a survey could be a great way to ask them what’s on their mind. Not only does this deliver valuable data, but it also allows you to build trust with your customers. It’s hard enough to sell your products online as it is, it’s nearly impossible to sell to customers that don’t trust you. Being open and transparent in your communication will take you a long way if done correctly. The easier it is to contact you the better, so always make sure to share your address, email and phone number. Since it’s you that wants feedback from your customers, you might want to consider a reward for their time. Some examples include a 10% discount on their next purchase or maybe you’d rather have them enter a lottery for a free giveaway. Bottom line is that communicating in an open and transparent way will help you to build trust and find out whether your customers are satisfied or not. Additionally, you’ll want to consider rewarding your customers if this means that you’ll be asking for their time.

Reward

There’s no way around it, people just love rewards. Establishing a well-thought-out loyalty program can ensure you with repeat customers over an extended period of time. As a consequence, this gives you an opportunity to build a positive relationship between your customers and your brand. As long as your products do not disappoint them in this process, you’ll begin to see an early form of brand loyalty. Now that they associate your products with good feelings, chances are they’ll reconsider your brand for their next purchase. In short, you’ll want to deliver good products which increase the likelihood of a new purchase. Rewarding your customers after purchase will further increase the odds of a repurchase. Depending on your business this can be a discount on their next purchase or maybe you’d rather give a free gift, this of course is up to you.

Adjustments

In today’s world speed is everything, the internet is a global market which means that you won’t just be competing with local stores. Entrepreneurs from all over the globe will be breathing down your neck trying to outsmart your each and every move. It’s great that you know what to do, but if you don’t do it quick enough then you’ll increase your chances of losing a repeat customer. If you have a strong team of developers then I’m sure that you’re well aware of how precious their time is. Sadly, developers spend about 40% of their time on tasks that could be automated with application life cycle management. Technological advancements can help you take that next step if implemented correctly. As a result, you’ll end up with more time for creative solutions and faster delivery times because of increased work speed. If you’d like to learn more about application life cycle management feel free to sign up for a free demo or attend one of our webinars.

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