Waiting until January to start working on an improvement goal may not be the best idea for success. Nevertheless, if that is your strategy then we highly suggest that you take a look into customer feedback for your new year’s resolution. It may seem a bit daunting for beginners. So hopefully, you’ll have a better understanding of what to do after reading this blog.
Ideally, you want to find out about all the problems that your customers are facing, which of course is very hard to do. Luckily, In most cases, you probably already have a hunch of what the problem might be. In that case, you’ll want to start off with that. Try exploring whether they’re running into the issues that you suspect to be problematic.
Depending on your business, your customers might be very pragmatic, or not. If they are, you could learn a lot from how they’re solving problems on their own. Who knows, maybe you can piggyback on their creativity or further improve and innovate their solutions.
Despite your customers’ best efforts, be mindful of their time. This goes twofold, you don’t want to bother them with a long boring survey that they’ll want to skip or minimize their effort on. Second, you have to find out how much time they’re actually spending on the problems that you want feedback on. It’s great that they’ve figured out how to solve it on their own, but how much time is it taking them?
In some cases, customers might be struggling with a certain problem for an extended period of time. If that is the case then they’ve probably dedicated more than just time to solve that problem. If possible, try exploring their budget with regard to that specific problem. This can be crucial information because it helps you to think about other possible solutions within that budget. Additionally, you’ll discover how much you can potentially earn by solving their problem for them.
Last but not least, you’ll need some insight into the impact of a problem with regard to their business. If it’s just a minor issue, they’re not likely to spend huge chunks of their time or resources on solving it. On the other hand, if it’s an issue that’s impacting their business on a serious level, you’ll want to be notified about it as quickly and extensively as possible. Because after all, that’s why you’re conducting a survey. You want to improve their experience as a customer as best as you can.
So here’s our question for you, would you say that application management is a vital part of your organization? If so, check out our demo and discover what DeltaBlue can do for you.