Most e-commerce merchants know how difficult it can be to sell their products online. A great business strategy can help overcome some of the challenges that they would face. In this blog we’ll be discussing the importance of a good affiliate program and why it should be part of a strong business strategy.
While having a great product is incredibly important, making sure that people know about your product determines whether you’ll be making any sales or not. A great way to generate new sales is to invest in advertising. Sadly, traditional channels for paid traffic are becoming increasingly expensive. An affiliate program can be a great alternative for your business if you don’t want to pay the big bucks for an ad on places like Google, Instagram or Facebook.
An affiliate marketing program can ensure higher traffic for your online store. This makes it a great option for those who seek to increase their sales. The best part is that you don’t have to pay for anything upfront. So how does it work? An affiliate program is a cooperation between e-commerce merchants and publishers. Some examples of publishers include websites, blogs and even Instagram influencers. If you decide to approve a publisher into your affiliate program you can then provide them with unique tracking links which they need to use whenever they promote your products online.
There are several ways in which you can construct an affiliate program. However, in most cases affiliate models can be divided into either pay per click or cost per acquisition. A pay-per-click construction requires you to pay the publisher each time that someone visits your site through their channel. Cost per acquisition is quite self-explanatory, you only pay the publisher when they actually deliver a sale to you.
More than 80% of brands use affiliate programs to their advantage, so why shouldn’t you? If you manage to save money on marketing you might want to consider investing in PaaS. Digital agencies and their clients can operate with greater peace of mind and higher business confidence because initial decisions on infrastructure of any kind don’t create expensive mistakes. DeltaBlue’s expansive network topology and cloud services abstraction capabilities mean that clients’ e-commerce applications can be moved seamlessly between cloud providers, data centres, and can even incorporate the client’s own data centres when required. As applications need change and evolve based on market feedback, digital agencies using DeltaBlue can support their clients no matter what happens.